A recce is an essential part of the preparation and research processes to meet potential contributors, assess locations and research stories.It refers to a pre-filming visit to a location to work out its suitability for shooting, including access to necessary facilities and assessment of any potential lighting or sound issues, and is closely related to location scouting. The term ‘recce’ is also used in radio and television production.
Before you start recording, you will need to obtain copyright clearance for any copyrighted materials you intend on using. When requesting copyright clearance, you need to be specific about which materials and how they will be used (pepsi to consume on recording). You should also indicate that you are contacting them because you believe they are the copyright holder and should have permission to use or promote their product. After sending out the copyright clearance letters, be prepared to wait. Organizations that are copyright holders will sometimes take a long time to respond to copyright clearance requests. If they don’t respond or they deny permission you can improvise or use another product.
Personally, in a production these are considerably the most important steps to a recording and if done wrong or not done properly, you will end up being in trouble.
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